Huff works from home in Edmonton, overseeing the expansions into Red Deer and Calgary as well as networking within the community, looking for revenue streams and connecting with medical professionals. “It really is an illness that most people don’t know very much about, and often what they do know isn’t correct,” says Huff. “We have a lot of work to do to raise awareness in the general public, but also (with) medical professionals who often don’t have solid training.” According to the National Eating Disorder Information Centre (NEDIC), a Canadian non-profit providing resources on eating disorders and weight preoccupation, clinical eating disorders include Anorexia Nervosa, where sufferers barely eat, over-exercise but still feel “fat.” Bulimia Nervosa, where people where eat out of control (binge) and then try to get rid of the calories, often through vomiting (purging.) Bulimics may also fast, abuse laxatives, or over-exercise. Then there is Binge Eating Disorder, whose sufferers eat until they are in pain, eat in secret, eat for comfort or escape from emotional pain, and other combinations of starving, bingeing, purging and over-exercising. The vast majority of anorexics and bulimics are between the ages of 15 and 24 years old, and men make up a third of all cases. The average length of duration of the illness is eight years, and the stakes couldn’t be higher: “This illness is very difficult, tricky and complex because it is so difficult to treat. It has very complex, often interrelated factors and has the highest mortality rate of any mental illness,” says Huff.